Why we started

Every product has a story, and mine began in the most unexpected way — as a mom just trying to help her little boy.

My son used to get small bumps and rashes from heat and sweat, and no matter what I put on his skin, nothing worked. I tried all the creams and lotions on the store shelves, but most were filled with chemicals and fragrances that only irritated his skin more. I felt frustrated, because I wanted something simple, safe, and effective — but I couldn’t find it.

That’s when I started looking into natural, traditional remedies. I came across tallow — a nutrient-rich fat that people have used for generations for skin health. At first, I was skeptical. But the more I researched, the more it made sense: tallow is loaded with vitamins and closely matches the oils in our own skin.

So, I got to work in my kitchen. I rendered the tallow, experimented with whipping it to the perfect texture, and added nourishing oils to make it gentle yet effective. When I first put it on my son’s skin, I wasn’t expecting a miracle — but the very next day, his rash was gone. Completely.

That moment changed everything for me.

I realized I had created something powerful, something that actually worked when nothing else did. At first, I just made it for my family. But soon friends started asking for jars. Then their friends wanted some too. Before I knew it, my kitchen experiments had grown into a real product — and eventually, a full business.

Today, my whipped tallow is at the heart of what I do. Every jar represents where I started: a mom searching for answers, finding them in the most natural place possible, and sharing them with others who need the same relief.

What began as a solution for my son is now helping families everywhere — and that’s why I’ll always say: this isn’t just a product, it’s a story of love, persistence, and healing.

Gevrey LaJoie

The Purely Company was born out of a mother’s instinct to find something better. When store-bought lotions failed to soothe my son’s rashes, I turned to nature—crafting a simple tallow balm at home. Overnight, his skin calmed, and something clicked. That one moment lit the spark for what would become The Purely Company.

We use only 100% organic, grass-fed, grass-finished suet and the highest-quality organic ingredients. No fillers, no junk—just pure, nourishing skincare made with intention. Your skin is your body’s largest organ, and we believe it deserves nothing but the best. Whether you’re healing, hydrating, or just keeping things simple, we’re here to support your skin naturally.

Welcome to The Purely Company—where simplicity meets purity.

https://www.thepurelycompany.com